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Sunday, November 23, 2014

The Reality of Swachh Bharat Abhiyaan

       Social media is flooded with film stars, industrialists, politicians and sportsmen posing with a broom encircled by their body guards. A ritual started after Honorable PM started the maverick trend. The site and garbage often well chosen, the Safaiwala given unexpected off the previous day for accumulation of filth to be showcased on the day of campaign. The broom reminds me of Harry Potter. AAP used a smaller domestic broom of average size a year back. As a common man I failed to understand the sense behind this social gesture appearing every hour on my social networking site. Sick of watching celebrities and want to be celebrities types with meticulous update of snapshots to continue the trend further. The PM sir wished more than mere upload of pictures and once in a lifetime broom holding. He meant to instill the importance and inculcate a habit of cleanliness to extend beyond the walls of ones house and to reach vastness of locality, city and country as a whole. But I see it is only reaching people s Facebook walls.

 Somewhere the message was misunderstood and misused. It became a social trend rather than a social campaign. The campaign should have given acknowledgement and respect to people who are employed to do the noble job of cleaning and making cities tidy and ready everyday early morning before we start our morning walk. The campaign should have been aimed at promoting and developing innovative concepts of waste management and disposal of both domestic and industrial waste. The fabulous nine people chosen by Prime Minister can take it to another level of execution and awareness.

How about recognizing and acknowledging  Municipality officers and workers team those who are already putting up exemplary job ? How about giving them the credit and felicitation that they deserve but never thought of. The drive should have boosted the morale of these people. The campaign should have brought more sense of responsibility and onus for a cleaner India in the heart of every citizen. Let us pledge to give our best and educate our children to aim for a cleaner healthier India. The facebook and twitter wall shall too follow the change.

Basic Gyan : 
Swachh Bharat Abhiyan (Campaign Clean India) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country.

This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself wielded broom and cleaned a road. The campaign is India's biggest ever cleanliness drive and 3 million government employees, schools and colleges students of India participated in this event.The mission was started as a tree with EACH ONE of the nine personalities nominated by Narendra Modi to in turn nominate nine other people and so on. It has been carried forward since then with famous people from all walks of life joining it. The nominated nine of PM is as follows :
This post is dedicated to the joint drive of Dettol India, NDTV and Indiblogger Team under Banega Swachh India  with url