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Saturday, October 22, 2016

The Flying Jatt


Don't we all love super hero movies right from our childhood days ? The superman,the spider man are still in the list of our favorites. But imagine a Desi Superhero aka Indian style Superhero. Yes we do have one.

Meet our Desi Superhero !!  Here comes A Flying Jatt!

10 reasons to watch the film on Zee Cinema on 22 Oct@ 8PM

1. India’s first flying Superhero

India’s first flying superhero – A Flying Jatt saves the day in the coolest way. Bestowed not only with this incredible superpower our man can also display some jaw-dropping martial art moves.

2. This Superhero has a Supermom

Most of the superheroes that we know pledge to save the world and have lost their parents to an accident. But this super hero has a supermom who constantly reminds him of his duties. A typical Indian mother, she scolds him every time his reluctant to use his superpowers. She definitely is a supermom!

3. Powers + Killer dance moves = Legendary Superhero
You might be Superman or Batman but one thing our flying Jatt wins at is killer dance moves. Saving the world and burning the dance floor all in one - WOW! Now that is what they call a superhero. Let’s shake our booty on the beat with this superhero. 

4. The youngest Superhero

Hrithik Roshan and Shah Rukh Khan also had special powers in movies like Krrish and Ra.One respectively. But what sets Tiger Shroff apart is his age. At 26, he bagged a superhero movie as his third film while the others have had a longer run in films before had a long career preceding their superhero ventures.

5. Jatt Fly Karda

As the name suggests, Flying Jatt is all about a superhero who not only goes all out to save his city, but also believes in his prime religious duty of helping mankind. He is the first superhero who has incorporated his human and religious sensibilities in saving his city.

6. Accidental superhero

Our very own superhero was not born with these powers but became a superhero by accident. A superhero at heart and and one who is courageous enough to fight despite being scared is what makes a ordinary man a true superhero.

7. Do your chores before you catch the ‘chors’

He is no ordinary superhero because at home, he has to do all the chores like any other child. From lending a helping hand in cleaning the house or buying vegetables, this superhero has to do it all. He might be a superhero for the world but at home, you have to do what your mother asks you to do. 

8. A hero with a consciousness

We all have to give back to our society and the Flying Jatt definitely believes in this. A protector of mother nature and a condemner of pollution, this superhero does all to protect the environment. 

9. A child at heart
He might have a serious job at hand but he is a child at heart. This is what sets him apart making him a fun, relatable superhero. He has the superpowers but he also has a child in him who will touch your hearts. 

10. He is coming to meet you soon

This superhero has no airs about having special powers and is very down to earth and humble. So, he has decided to meet you and save his beloved city of Amritsar with the World Television Premiere of his film, A Flying Jatt on 22nd October, 2016 at 8PM. 

22 October at  8 PM


Watch this movie with your family and feel the Desi Superhero.

Sunday, August 14, 2016

The Story of a Suicide- Book Review


Book                 : The Story of a Suicide
Author              : Sriram Ayer
Illustrations     : Ghana

              The novel is a story of four students -- Hari, Mani, Sam and Charu. It is tense to begin a book with the title “The Story of a Suicide” but the story magically takes you into the freshness of love and student life. The story is fresh, vibrant, eccentric and contemporary .

The novel has characters that are symbolic of today’s youth. The situations, the reactions, the issues are all contemporary and hence lets you connect immediately with the story. The story has a blend of love, revenge and friendship. It  also throws light on sexual orientation issues and its unacceptability in society.  The Twitter trolls and Facebook walls are no less significant than the protagonists of the novel. And that makes this book a complete package to read and instantly connect with the youth of the day.

The characters of the story have their own distinct identities. Sam or Sambamurthy is techno geek and can do the most impossible things with technology and gadgets.

Charu, Sam’s lady love is a strong, liberal, opinionated and assertive girl. She has strong objections to male dominated world and the resultant male Chauvinism. She is bold and audacious but a true friend who would go to any lengths to help her buddies.

Mani is Charu's best friend. He has spent days of destitute and poverty. His mother is the only ray of hope in his life. Mani being  a Tamil medium student is finding it hard to cope with a reputed English medium College.

Hari is Sam’s roommate in the hostel of the college where admission is a matter of royalty and pride. Both of them have no chemistry and very less interaction all through the book. Hari has a haunting past that has traumatic impressions on his mind and body.   He has been a victim of child abuse and had been subjected to prolong sexual molestation and harassment by his own Uncle. His torturous past is a secret that he has revealed only to his dear friend Mani. Hari is a gay and Mani is his homosexual partner. They love and understand each other’s pain.

The story has three major facades -- Sam and Charu’s love story that lands before its take-off,  Hari and Mani’s physical and emotional relationship and the third facade is the friendship between Charu , Mani and Hari. The story revolves around the emotional dynamics of these three facades that bind the imagination and interest of its readers. The book is sure to keep you glued till the flip of last the page. 

Striking Features of the book

The novel is like a handbook that systematically answers modern day issues. At the end of each chapter  one can find relevant questions that are of immense use and applicability. The book has smart answers with Do's and Don'ts for some of the most complex issues and problems. Hence, the novel is a worth read for both young readers as well as for middle aged people who need parenting tips and solutions. 

The audio links of each chapter is a complete bonus for the readers. So one has the comfort of enjoying the book without straining eyes for too long.

The illustrations are a major attraction of the book. I just fell in love with the art work. The illustrations are so wonderful and smart that it captures the complete mood of the chapter. I spent a good amount of time admiring the beauty of illustrations.

The story also explains how the lives of youngsters are ruled by their online activities and presence. The virtual world can actually destroy the real tangible world if not handled responsibly. The online snooping and how one's private life can be torn apart and served publicly by using softwares/hacking tools that are readily available. The book silently press upon the importance of cyber security and the subsequent vulnerabilities to ones personal life at large.

The parts of the story I related to the most

I loved the tweets that Sam used to tweet for no reasons. We all have been through that phase of life where sharing every bit of shit and high was a passion. I related it to the most.

Also the emotional relationship between Hari and his father was very relatable to me. The obnoxious dreams, the gut feeling that something bad is going to happen with his son was quite relatable and true.

I loved the chapters  Caesar meets Draupadi and the Facebook post of Charu. Both the post are thought provoking, bitterly true and bold.

Find time to read the complete novel @ 

My philosophy and Tips to deal with Life:

The biggest problem with us is that we take ourselves way too seriously. Life is enjoyable if we can give up comparing ourselves with other. It is a gift that needs to be cherished everyday and every moment but we seldom think that way and live life like a struggle. 

We all have our own rough patches or phases of life. But how we deal with it makes the difference.  I have learned  that change is the only constant. It clearly implies that the hard time will surely change for good with passing time. Sometimes we don't need to react or troubleshoot the issue but remain patient and let the time do the needful. Many serious problems that took the juice out of my life were simply neutralized with passing time and without my interference. We need to take our time, our own sweet time. 

Suicide is an impulsive reaction to a situation. A stable mind can never dare to kill or bear the torture of self killing. Biologically we are designed to protect ourselves at any cost; We are wired to be Selfish. However, this fabric of sobriety is destroyed when one does not take time to deal with negative impulses. Whenever we feel depressed and self destructive we should give time to ourselves at once. Time acts like a shock absorber  and every situation falls feeble in the face of time. Time has a healing of its own. Also one needs to keep in mind that there are things that one cannot change. We have very less control on the world around us and blaming ourselves for everything under the sky will not help us in anyway.  

It is much better to accept failures and win a few. Life is about spending time on earth and not about winning the virtual territories of illusions.  

Have a blissful life !!!!!!

Saturday, July 30, 2016

Tickle your child's Imagination- #colgatemagicalstories

Children have a world of their own - A world that is pure, innocent and playful ! I enjoy when my son narrates me his own imaginative stories that have no relevance or purpose and yet sound so funny and de-stressing. I love him for that. It shows his innocent world to me where things are beautiful and lovable. According to him a home lizard smacking on an insect is about lizard kissing the baby insect and that perspective sends me into a laughter frenzy. I love to hear similar stuffs from him when i get an opportunity. I question him like a baby and he comes out with his own imaginary answers to which we laugh a plenty. I understand that my baby loves to see me laughing and he makes sure to give me enough reasons all day long.

As  parents we need to pamper our children to be more imaginative and creative in thought. We need to check on what kind of inference they draw when they come across day to day situations of life. Stories are the best means of introducing your children to moral education at a tender age that would remain with them as moral values till eternity. The modern education system is based on informative and memory techniques but the ancient education system was based on collection of short stories that had conclusive moral at the end. The stories were symbolic situations and the moral of the story was a tactical guidance for decision making to choose between right and wrong. The after effects were deep psychological impressions that shaped the overall character when the child nears adolescence. Panchtantra and Jataka Tales are some of the examples that shaped the minds of children during the retro era. 

I was delighted to see Colgate coming up with a great idea to entice the hidden creativity and imaginations of young minds. The  new  ''Colgate Strong Teeth'' pack comes with interesting pictures of sea creatures and some trivia inside them. The kids can open the pack and cut the sea creatures as collections. They can use their creative imagination to weave funny stories around these famous characters. This is purely creative and I am sure every kid would love to spend time with the otherwise useless packs.  The cropping of sea creature images will develop their motor skills too. This is a good combination of playing and learning with fun. 

My child is too young to weave a complete story using the characters. But I was excited to see that he identified many of the characters on the pack. He was very enthusiastic when I was cropping the characters with the help of a pair of scissors. At last he collected all the sea creature characters and placed them together as his collection. He named some of the unknown characters with names of children around our locality. Here are some pictures that show his excitement. Star Fish is his favourite and he keeps it in his pocket when he goes out with us. According to him the Star Fish fell down from the sky and became a star fish and cannot reach back home. 

Gift your kids with these collectibles when you buy the new pack of Colgate Strong Teeth

Find more on this @

Sunday, May 22, 2016

Laundry Goes Odd Even- An initiative by Ariel

We learn what we see and we follow it without questions. The routine becomes a universal law, a law that we never even try to test or challenge. We have grown up seeing our mother doing the laundry of the house. A daily chore where she never expected anyone else to help her with and neither did other members of the family felt the need to offer her a helping hand. That became a universal norm. 

Traditionally the  daily chores have been divided on the basis of physical efforts and strength required to do the job. So those activities that needed more physical strength and endurance came to men and women were tasked to do things that were  comparatively less straining. In that perspective, the laundry task seems to be an exception or say a complete misfit. It requires enormous amount of physical strength and endurance to do laundry yet it fell to women. I as a man find it the toughest task among all the known house chores. 

Ariel has taken a commendable initiative by sharing the tough laundry task between the two genders. Let men and women of the house share the load of laundry by following an interesting Odd Even rule.
When I came across this initiative i felt an urge to practice it and also propagate it further.

 I always took the opportunity to share the laundry along with my wife. The weekends gave me a good chance to  relieve my wife of the burden. But the #LaundryGoesOddEven  gave a whole lot of new perspective and I and my wife decided to divide the task on the basis of Odd and Even week. The odd week was mine and the even week was completely hers. So as a rule this week was my baby and I dutifully did the routine twice a week laundry ritual. My wife felt cared and relaxed for the whole week. I also enjoyed it because I knew I was adding a comfort to her life in the form of a good gesture. 
I admire the idea of sharing and caring. When we share our problems, responsibilities, duties and happiness; Why not to share Laundry. Let the toughest task of the house be everyone s responsibility. #LaundryGoesOddEven is an interesting and a very sensible effort in the line of Gender Equality. Let us join the initiative and be the real man. Let you be the example of a positive change. Let you be the role model for your children to emulate further. 

Below is a video that will compel you to change the age old thought that Laundry is women's business. 

'I am taking part in the #LaundryGoesOddEven Challenge by Ariel India at BlogAdda.

Wednesday, May 11, 2016

Online shopping- Check on LooksGud

There are multiple online shopping stores with each having its own USP. The products, deals, discounts and prices vary from one website to another.

The shoppers have a tough time hitting the best deal with respect to price and quality. One needs to spend ample time to compare prices and deals across each forum and finally zero on the best of the options.

But where there is a problem, there is a solution !!! There is an opportunity.

Introducing  LooksGud . An innovative solution to find the best deal across multiple online stores. With an aim to revolutionize online fashion shopping, LooksGud features products most loved by users and handpicked by their in-house fashion experts. They also list various discounts and offers by providing price comparison and discount coupons from multiple online stores including Flipkart, Jabong, Snapdeal, Amazon and much more.

LooksGud, the leading fashion discovery platform for India makes online fashion shopping fun and fast by bringing best fashion products from different e-commerce stores under one roof.

People waste their valuable time to find quality products on internet. LooksGud is established with the aim to modernize the fashion discovery by featuring products that are most preferred and handpicked by the users and in-house fashion experts at LooksGud and not by any automatic algorithm. The selected products are rated by its price, quality and look by their fashion experts. LooksGud fashion experts collect price details, latest deals & discounts from multiple online stores to offer the best price to the users. You can compare products prices, discounts, rating and reviews of your selected item under a single roof.

Whenever you find a good, extraordinary and amazing product, just add them as discoveries to your lookboard. The lookboard is a collection of similar items or a set according to your choice. If you love any product on looksgud, you can pin it to your personal collections known as Lookboard. Staying updated with the fashion trends is now easy by following lookboards of fashionistas, your friends or other users. 

You can purchase products and also participate in activities like vote on products, review of products, suggesting multiple online shopping sources for the same product, uploading actual photo of purchased item, reporting any out of stock/discontinued item to get more reward coins which can be redeemed with gifts. To sum up, Looksgud is fashion community for the users by the users.” 

Friday, May 6, 2016

Why Brands need Social Media Presence ?

                                                     Image Credit

It is needless to emphasize the importance of Social media in creating and surviving a brand. No business can bet the risk of not being active on Social Media channels like Facebook and Twitter. The Social networking sites are like open markets that can be explored and exploited infinitely to bring exponential growth of brands and its customer loyalty. 

Social media not only provides a forum to reach the target customers but also facilitates a brand to customize itself according to the changing trends and preference of the customers. It provides a reliable feedback mechanism to brands so as to make them fit to survive the test of time and competition. 

Social Media has made brands out of common people, rewritten the fate of extincting brands and has brought epic success to business world wide. 

Why one needs Social Media Marketing Strategies ???
Social media has become one of the most important tools for all business today. This tool is inexpensive in nature and has a wide and deep connect with customers and network. But it needs a very judicious and professional handling. A wrong step or approach through this medium can have adverse effects on the overall image and goodwill of a brand. Hence, it becomes imperative for a Business or a brand to make wise choice and prudent strategy to harness the benefits of Social Media Marketing. 

It is wise to seek professional assistance from a Social media Management Agency to understand the nuances of this trade and exploit it to the fullest.

The steps for effective Social media Marketing Strategy are:-
  • Executive Summary 
    When a prospective investor reviews a company, they mainly read through the summary of the company plans. Initially, one may begin with the general overview of any intentions for SMO marketing strategy. In this summary, businesses can create sections where they can address the problem, the solution, the opportunity, competitive advantages, handful of bullet points which describes as to how one can monetize social media

  • Specify goals and objectives 
    It is highly important to specify about the primary goals and objectives of any strategy. It however depends on the area of business. Three important goals of marketing strategy are-
        a) Raising brand awareness,
        b) Engaging customers and
        c) Building community.

Another equally important point is transforming unknown traffic into customers. Take all these points when strategizing goals and objectives.
  • Identifying target audience  The target audience of any business is the current customers and potential customers.. The main goal is to gain new customers and it can be researched after determining the demographics of the potential customer base.
  • Locations and Sites  The other important factor is determining social networking channels that intend to develop presence. Based on the niche and target market, one should carry on the research and considers their social site. 
  • Balance & Control The moment one understands behavior of followers and fans; they are able to interact better with their brands on social networks. For convenience, it is always better to monitor the networks one chooses and detail the areas of each of these networks. Even the reactions to any content of the business post must be closely monitored.
  • Tactics  Details of the target audience mainly determine what kind of content any business will include at each site. How a site behaves and how a site is used includes how often there is any update, what interactions will be held with followers such as question and answer sessions, promotional specials and contests. 
  • Monitor Reports, measurement and analytics (ROI) 
    It is important to determine effectiveness of social media marketing campaign. The analysis of the data is done in 3 distinct stages that are- Launch, Management and Optimization. One has to collect number of visitors and followers, success rates of different types of promotions and likes.
Much of the data of companies are looked after by Profile’s statistics and keeping a close watch over the metrics such as evaluating regularly the trends and shifts. It is effectively required for businesses that want to stay competitive.

One such maverick in the field of Social Media Marketing is Red Lemon . The Agency invent ideas, strategize them, implement it on right time & situation and rest to deliver end result that speaks of its experienced team’s vigorous effort. These professionals are masters of the entire gamut of social media marketing such as Facebook marketing, Email-marketing, Referral marketing, Content marketing and Native advertising.

Monday, May 2, 2016


                Axis Bank partners with Apollo Munich 
to offer Bespoke health insurance solutions to its customers
  • Bank’s exclusive Bancassurance partner for health insurance solutions
  • Unique support and service mechanism for the Bank’s customers
  • Paperless processes to ensure minimum TAT for policy issuance and service            
Commenting on the partnership, Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank said, “Over the past couple of years, we have observed the exponential rise in the cost of healthcare and the need for customized and affordable health insurance solutions. With the objective of ensuring the health and wellbeing of our customers, we are delighted to announce our exclusive Bancassurance partnership for health insurance with Apollo Munich, which will help us further expand our existing bouquet of offerings and put forth a compelling proposition.” 

Apollo Munich Health Insurance Company, along with the Bank will design and offer customized health insurance products to the Bank’s customers, as per their requirements. Policy issuance and service will be driven by paperless online processes, ensuring minimum turnaround time. A brief of the unique benefits for customer are :-

  • Automatically restoring the basic sum insured in case the policyholder exhausts his/her sum insured in a policy year.
  • Wide range of sum insured options ranging from Rs 3 lacs to 50 lacs.
  • A health insurance plan with no sub-limits, no copays or room rent limits.
  • High Pre and Post hospitalization cover of 60 and 180 days respectively.
  • Coverage for all “Daycare Procedures”.
  • Health checkup benefits.
  • Extensive network of hospitals.
  • In-house claim settlement.
Speaking about the tie up with Axis Bank, Antony Jacob, CEO, Apollo Munich Health Insurance said, “We are excited to partner with Axis Bank and offer its customers uncomplicated and innovative health insurance solutions. Through bancassurance, health insurance penetration is expected to grow rapidly as there are more than one lakh bank branches in the country, with a majority located in rural and semi urban areas. We at Apollo Munich believe in the potential banks hold as a distribution channel. They can aid us in strengthening our reach in the tier two and three cities overnight.”

He further added “Going forward this partnership will develop more innovative solutions to meet specific needs of different customer segments of the bank. In addition, Axis Bank customers will have access to expert health services that promote healthy living.”

About Axis Bank
Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses. With its 2,805 domestic branches (including extension counters) and 12,631 ATMs across the country, as on 31st December 2015, the network of Axis Bank spreads across 1,796 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in UK, Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi. The Bank’s website offers comprehensive details about its products and services.

About Apollo Munich Health Insurance Company
Apollo Munich offers innovative and award-winning health, personal accident and travel insurance plans, with state-of-the art infrastructure and uncomplicated services, delivered by engaged employees. It is a joint venture between the Apollo Hospitals Group, Asia’s largest healthcare group, and Munich Health, which offers global health insurance and reinsurance excellence. Website:

For Further details, please contact:

Axis Bank
Apollo Munich        
Suresh Warrier | Anand Mugad | Sherin Antony 
+91 22 2425 5601 | +91 22 2425 5614 | +91 22 2425 5611
Komal Kakkar    
Corporate Communication
+91- 9810609567

Ketchum Sampark

Faizan Aboli       | Shruti Muddup
+91 9819110224| +91 9820651056

PR Pundit

Vasudha +91-9820347118
Manisha +91-9560966115


Saturday, April 30, 2016

BookMyShow introduces MyCoupons

The beautiful world around us is nothing but an outcome of ideas and imaginations by people. Necessity brings opportunities and opportunities bring ideas. Going by the same line 'bookmyshow' (BMS) has come up with an innovative idea of introducing ‘MyCoupons’- free discount vouchers that can be availed at popular restaurants & cafes that are in close proximity to the cinema you are visiting.

The offering is currently available only on in Mumbai and Pune and users get to choose coupons from a host of restaurants immediately after selecting their seats for a movie. BMS has already partnered with over 100 eateries in these cities including Subway, Café Coffee Day, Baskin-Robbins, Mad Over Donuts, KFC, Pizza Hut etc. to offer such discounts.

On introduction of ‘MyCoupons’, Marzdi Kalianiwala, Vice President - Business Intelligence and Marketing, BookMyShow said, “Usually a movie going experience is coupled with a meal either before or after the show, and this is where BookMyShow wants to add more value for our customers and strengthen the overall proposition. Since we know where and when our customer consumes the content, we can ensure relevant offers are targeted to our users, thus making the overall experience highly contextual.” 

He also added that the pilot phase in Mumbai and Pune is showing a fantastic response and BMS is keen on extending this feature to their App as well as to other cities over the next few months.

So all movie buffs, "Don't forget to avail your MyCoupons next time you book a ticket on your favorite web portal bookmyshow."

Media Contacts:
Arushi Maheshwari: 8802999023 |
Kapil Daryani: 9987210099 |
Ayesha Rangnani: 7506360666 |
Divya Mishra: 9820590648 |

Thursday, April 28, 2016

Indian Speed Star - Gail Raftaar

Do you have passion for athletics ? Do you dream of making it big in the world of Sports ? 

Nurture your love for the sport you love. GAIL India Ltd in collaboration with National Yuva Cooperative Society (NYCS) will make sure you get all the required facilities and world class training to represent your country at the highest level. Yes ! The Olympics. 

We have been repeatedly reminded about having ample talented athletes but poor resources to channelize them into winning Gold medals. The lack of facilities and training equipment has shunned the aspirations of many athletes. The story is long and agonizing. GAIL Indian Speed Star is an initiative program that has taken good cognizance of these problems and come out with a philanthropic idea of promoting Indian Athletics.

GAIL (India) Limited has embarked on a grassroots athletics program GAIL-Indian Speedstar which is aimed at unearthing young talent across the length and breadth of India. GAIL (India) Limited and National Yuva Cooperative Society (NYCS), launched a grassroots athletics program GAIL Indian Speedstar on the 22nd of March, 2016 at the Constitution Club of India, New Delhi.

National Yuva Cooperative Society has tied up with Anglian Medal Hunt Company as its Technical Partner for The GAIL Indian Speedstar project. The persisting, epoch-making attempt before - focused grassroots program aims to create a pool of athletes with knack which will possibly bring honor for India in track events at the highest echelon of sporting events - the Olympics 2020/2024.

Aim of GAIL Indian Speed Star: The reason to launch this program is to identify, select and nurture the hidden talent in athletes. The targeted age group is 11 - 17 years in 100 m, 200 m and 800 m track events across.

A panel of eminent sportsperson like P.T Usha, Rachita Mistry, Anuradha Biswal & Kavita Raut have been appointed in the selection committee to support selections and guide coaching camps. As members of the selection committee their role would include creating the selection criteria for the GAIL-Indian Speedstar program, and developing the training plan and module for the selected athletes at the National Level.
‘Legendary athlete P.T. Usha launched the initiative alongside the organizers Dr Ashutosh Karnatak,
Director (Projects), GAIL (India) Ltd, Rajesh Pande – President, National Yuva Cooperative Society Ltd (NYCS) and Maneesh Bahuguna- CEO, Anglian Medal Hunt Company.

District trials were conducted under the watchful eyes of coaches and selectors, appointed by the selection committee. The selection of the athletes was based on talent identification and selection criteria set by the selection committee. 

Initiatory, in its first year, earlier this year with initial trials conducted at 55 districts across 10 states in which more than 25,000 children participated out of which 850 children made it to the State level 

Shri Dharmendra Pradhan, Hon. Minister of State (I/C) Petroleum and Natural Gas, Dutee Chand, AnuradhaBiswal and Purnima Hembram; selected ambitious young athletes from Bhubaneswar, Odisha. 14 children have qualified for the National level trials while Shri Dharmendra Pradhan ji, praised and motivated the selected candidates for National level trials

Camp and Selection. 
The first State level camp and trial was organized on 27-28th of February in Sawai Maan Singh Stadium, Jaipur where 60 boys and girls participated out of which 4 have qualified for the next level. The state trials were held in Odisha (14 Selection), Delhi (28 Selection), Kerala (28 Selection) & Jharkhand (4 Selection) followed by Maharashtra and Gujarat in the last week of April. The shortlisted children from the State trials will then participate in the National camp and selection which is scheduled to be held in May 2016 at Jawaharlal Nehru Stadium, New Delhi. Shortlisted athletes from state trials will attend an intensive national level camp. At the conclusion of the coaching camp, final trials will be held. Winners will be selected based on the qualification criteria and their potential. The winners will be given extensive training throughout the year. The top 9 athletes will then be provided with a world class coaching for over a period of 5 years with an ultimate objective of one of these athletes to represent India at the Olympics.

If you really want to do something, Just do it ! Don't keep talking about it.
So reach the official page of this dream come true Initiative and register at once.

Sunday, April 24, 2016

GoPigeon- On Demand, Technology Enabled Logistic Management Solution

With the advent and success of e-commerce, the Shipping Industry has also seen infinite growth and expansion. Shipping of products to customers around the world is an integral part of the e-commerce business. So choosing the right firm for the top job is of paramount importance to e-commerce firms. 

Here is a simple flowchart that defines the checklist for choosing the right courier partner.

If you use a single carrier for your transport needs, here’s a question. How far is their reach when it comes to shipping your courier? If they charge you more than other carriers for shipping to some places, would you manage multiple carriers? And how much time, money and resource are you willing to spend on finding the right carrier to deliver at the right place with the right price? We at GoPigeon do this for you within no time.

Too many questions to give a thought to; Right ? The thing is, you obviously cannot take a risk that would backfire. You must deliver to your customers, no matter how remote the delivery needs to go to, or else they suffer and so does your business. And that’s why you need to be sure that all the shipments are delivered at any and every place with the ticking clock. 

This is where GoPigeon comes. A name you can trust upon. GoPigeon has reached to literally thousands of pin codes across India. Be it any nook or corner of the country, it will ensure that your shipment reaches on time, every time. GoPigeon significantly lowers your shipping costs, and they do so by finding the best carrier with the most competitive rates. 

Believe it or not, GoPigeon has reached more than 20,000 pin codes within a year of starting business serving the customers, and have always met with remarkable response for their cost-effectiveness and timely deliveries. 

Here’s an image that shows you GoPigeon reach to different pin codes, across all the states and the union territories of India (yes, all of them!).

GoPigeon says --

“When you think about it, it makes perfect sense. Not only are you expanding your reach, you are also saving costs and time, minimising effort, and most importantly, reaching out to all your customers and earning their trust within you.

So don’t risk your success with the single carrier. Work with GoPigeon and we will make sure that your shipment reaches anywhere and everywhere you want.

But wait, this is not the only reason why you should work with us. In the coming days, we will give you the full picture of our capabilities to get you on board with us. Be in the loop and keep visiting 

Visit to post your queries. Send your parcels across the world at lowest prices.”

Tuesday, April 12, 2016

In the Bargain of Impression

All our life we struggle hard to build impressions on people around us. Sometimes even a right course of action can fetch you a wrong bite of impression. It may mean something you never meant actually.  Impressions are mostly perception based and hence more complex to deal with and still we do not think twice before sacrificing so much on something that is so 
short lived and so volatile -- ''Impression''. 

Is it our false appetite for glorification by others ?  Or our dark needs are at stake ? Nevertheless we are addicted to creating impressions. We fake ourselves for liking something we actually don't like. We fake ourselves for committing something to we don't stand by. The soul reeks within and we tire more than the efforts, the labour we made and all just in an attempt to make an impression. 

But it is a fast world, everything refreshes itself. Your scores reset to a periodic zero every time the sun makes it way from the far east. And once again you are ready to give up your desires to win a day long impression.  The reality lies in the fact that although your impression on others goes for a everyday reset but the pain of sacrifice for winning that impression keeps piling up everyday. It becomes really heavy and painful to carry the burden of sacrificing so much for something that was nothing better than a virtual entity. 

You have learnt the lesson but late. Nothing is late if it is finally realized. Live for your satisfaction, your impressions and your your own feel good factor. Strike a balance between what you give up and for what you give up. Hit the right deal ! You cannot do a bad business for a good life. 

Say Cheers to life and let other people's impressions and perceptions go for a high Toss. 

Saturday, January 23, 2016

Railway Diaries

We Indians have an incessant inevitable relationship with Railways. Our happiness and sorrows both pass through the labyrinth of the railway tracks. I have faced my most emotional moments standing on the platform of railway stations across the length and breadth of our country.

It was just day before yesterday when a friend of mine shared a picture on his facebook wall in which two Indian soldiers where  travelling by sleeping next to the toilets in absence of reserved berths. The gentleman TTE of the coach obliged to people who paid him hot in return for the adjustment of available vacant berths and those two soldiers did not fit into his criteria of business.  So they were destined to acquire the floor space with two attached toilets and two doors on either side. Yes ! I mean the place near the toilets.  The post abused the  Railways for not respecting and helping enough the men who not only sacrifice their lives on the borders but also surprise the people of the country during the times of natural calamities and civil disorders. Only the victims of such catastrophe might know the efforts and the attitude of men in uniform to go a mile beyond the call of duty to save someone who is not even remotely associated with them. Only a soldier can do that. They are bred and trained to do such acts of bravery till eternity no matter how they are treated and looked after in return. The man who took the pain to understand the soldiers plight and shared it on his wall should be appreciated but he should have done a more noble job of sharing his seat instead of sharing his facebook post. None of us do it actually but to think over it should not be a crime. 

Expecting the TTE should have only helped those soldiers to me seems completely unethical. Why the rest of the coach precisely five dozens of them be spared ? Wasn't it their onus too to accommodate a soldier who might just be returning to base after his rescue operation during Chennai floods ? We like to applaud them on televisions when the media sing their saga for TRPs but when it comes to situations like this the whole patriotism thing in us takes a backseat.

My yesterday was emotionally turbulent and the very reason for why I am writing on a Sunday evening. A friend of mine who is serving in the Armed forces lost his father . The news of his father's sudden demise came in the afternoon. The situation needed him to be available at his hometown along with wife and children. His village is far away from the reach of Airways and the only resort was a train journey the same day. At 5 pm we were at the railway station to see him off. We checked for the current reservations but nothing was available. Finally we were hard press to buy general tickets for him and his wife with two children. The plan was to upgrade it to Sleeper class or  a 3 AC as per the situation in the running train. But it is not as simple as it sounds. There are very bright chances of one not finding any type of accommodation. So in order to make things simpler, we approached the TTE of that train and explained him the circumstances. He flatly refused us and showed us the reservation chart to understand his inability. But he was kind enough to refer to us to a passenger who had one berth in a compartment away from his rest of the berths. The TTE knew the fact that the passenger would never let his 7 yrs old daughter sit in a far away compartment from his own. So we went up to him and requested him for his isolated berth. The TTE also persuaded the man in our favor and at last he obliged although in return for  some cash. It was more than anything that we wanted at that point of time but the man did not shy to use the criticality of the situation to make some extra buck. His behavior again hurt me.  

I could sense the frustration due to insensitivity of that man on my friend's face of which I carried a part on my face.  His decade of service as a soldier of this country did not make sense to this man. A soldier's father death has no gravity for that man. Isn't it insensitivity on our part as a countrymen of this soldier ?

But every darken sky has a shinning ray. My friend in acknowledgement to TTE's unexpected help offered him a currency more than the one he was supposed to pay as charges for conversion of a general ticket. The TTE emotionally refused to accept it saying "Sir ! Ab hum itne bhi bure nahi hai ki aise time pe bhi paisa kamaye."and left the place proudly. I was touched by his gesture and so were the rest of our group. Humanity has not left the earth completely. 

The signal turned green and the train began to move. We bid our goodbyes till the time we lost the sight of each other. 

This post is exclusively written to encourage people to cooperate with soldiers during train journeys. It is the least we can do in return for what they do for us. We will never get to know about their hardships and circumstances because these men in uniform are stoical in nature. They never express their pain because that is against the spirit of military. They move from place to place to attend various duties within short notice of time. Their movements cannot be cancelled on the pretext of unavailability of railway reservation. The protocols cannot be changed but what really can be changed is our outlook.  We can do our least bit by sharing our confirmed berths in case we get a chance. So next time you see a soldier, remember he is the man you cheer for !