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Showing posts from May, 2016

Podcast - Bus Kahani Hai

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T his post is dedicated to introducing my Podcast - Bus Kahani Hai . I have made this podcast with an intention to connect to people through my voice. This is not only a means of sharing my views and stories with the world but is also a medium to talk to myself.   A podcast is a good medium to connect with people as it does not demand the attention of your eyes; all it wants from you is to lend your ears. Often when you are commuting on a bus or in a metro, listening to a podcast can be a great idea: All you need is an earphone and bingo! My Podcast - Bus Kahani Hai has a Trailer as an introduction and episodes that are published from time to time. All the episodes so far have been archived below with dedicated links for one-click listening. Also, it is my humble request to leave your valuable feedback and comments on this post or on my  Instagram page   https://www.instagram.com/neoimaginations/     Twitter handle  Bus Kahani Hai              Latest Episodes Episode 4 : Khidki Ke Baa

Laundry Goes Odd Even- An initiative by Ariel

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We learn what we see and we follow it without questions. The routine becomes a universal law, a law that we never even try to test or challenge. We have grown up seeing our mother doing the laundry of the house. A daily chore where she never expected anyone else to help her with and neither did other members of the family felt the need to offer her a helping hand. That became a universal norm.  Traditionally the daily chores have been divided on the basis of physical efforts and strength required to do the job. So those activities that needed more physical strength and endurance came to men and women were tasked to do things that were comparatively less straining. In that perspective, the laundry task seems to be an exception or say a complete misfit. It requires an enormous amount of physical strength and endurance to do laundry yet it fell to women. I as a man find it the toughest task among all the known house chores.  Ariel has taken a commendable initiative by sharing th

Why Brands need Social Media Presence ?

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                                                      Image Credit It is needless to emphasize the importance of Social media in creating and surviving a brand. No business can bet the risk of not being active on Social Media channels like Facebook and Twitter. The Social networking sites are like open markets that can be explored and exploited infinitely to bring exponential growth of brands and its customer loyalty.  Social media not only provides a forum to reach the target customers but also facilitates a brand to customize itself according to the changing trends and preference of the customers. It provides a reliable feedback mechanism to brands so as to make them fit to survive the test of time and competition.  Social Media has made brands out of common people, rewritten the fate of extincting brands and has brought epic success to business world wide.  Why one needs Social Media Marketing Strategies ??? Social media has become one of the most important tool

CUSTOMIZED HEALTH INSURANCE SOLUTIONS

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                                                           Axis Bank partners with Apollo Munich  to offer Bespoke health insurance solutions to its customers Bank’s exclusive Bancassurance partner for health insurance solutions Unique support and service mechanism for the Bank’s customers Paperless processes to ensure minimum TAT for policy issuance and service              Commenting on the partnership, Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank said, “Over the past couple of years, we have observed the exponential rise in the cost of healthcare and the need for customized and affordable health insurance solutions. With the objective of ensuring the health and wellbeing of our customers, we are delighted to announce our exclusive Bancassurance partnership for health insurance with Apollo Munich, which will help us further expand our existing bouquet of offerings and put forth a compelling proposition.”  Apollo Munich Health Insurance Com