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Friday, May 6, 2016

Why Brands need Social Media Presence ?

                                                     Image Credit

It is needless to emphasize the importance of Social media in creating and surviving a brand. No business can bet the risk of not being active on Social Media channels like Facebook and Twitter. The Social networking sites are like open markets that can be explored and exploited infinitely to bring exponential growth of brands and its customer loyalty. 

Social media not only provides a forum to reach the target customers but also facilitates a brand to customize itself according to the changing trends and preference of the customers. It provides a reliable feedback mechanism to brands so as to make them fit to survive the test of time and competition. 

Social Media has made brands out of common people, rewritten the fate of extincting brands and has brought epic success to business world wide. 

Why one needs Social Media Marketing Strategies ???
Social media has become one of the most important tools for all business today. This tool is inexpensive in nature and has a wide and deep connect with customers and network. But it needs a very judicious and professional handling. A wrong step or approach through this medium can have adverse effects on the overall image and goodwill of a brand. Hence, it becomes imperative for a Business or a brand to make wise choice and prudent strategy to harness the benefits of Social Media Marketing. 

It is wise to seek professional assistance from a Social media Management Agency to understand the nuances of this trade and exploit it to the fullest.

The steps for effective Social media Marketing Strategy are:-
  • Executive Summary 
    When a prospective investor reviews a company, they mainly read through the summary of the company plans. Initially, one may begin with the general overview of any intentions for SMO marketing strategy. In this summary, businesses can create sections where they can address the problem, the solution, the opportunity, competitive advantages, handful of bullet points which describes as to how one can monetize social media

  • Specify goals and objectives 
    It is highly important to specify about the primary goals and objectives of any strategy. It however depends on the area of business. Three important goals of marketing strategy are-
        a) Raising brand awareness,
        b) Engaging customers and
        c) Building community.

Another equally important point is transforming unknown traffic into customers. Take all these points when strategizing goals and objectives.
  • Identifying target audience  The target audience of any business is the current customers and potential customers.. The main goal is to gain new customers and it can be researched after determining the demographics of the potential customer base.
  • Locations and Sites  The other important factor is determining social networking channels that intend to develop presence. Based on the niche and target market, one should carry on the research and considers their social site. 
  • Balance & Control The moment one understands behavior of followers and fans; they are able to interact better with their brands on social networks. For convenience, it is always better to monitor the networks one chooses and detail the areas of each of these networks. Even the reactions to any content of the business post must be closely monitored.
  • Tactics  Details of the target audience mainly determine what kind of content any business will include at each site. How a site behaves and how a site is used includes how often there is any update, what interactions will be held with followers such as question and answer sessions, promotional specials and contests. 
  • Monitor Reports, measurement and analytics (ROI) 
    It is important to determine effectiveness of social media marketing campaign. The analysis of the data is done in 3 distinct stages that are- Launch, Management and Optimization. One has to collect number of visitors and followers, success rates of different types of promotions and likes.
Much of the data of companies are looked after by Profile’s statistics and keeping a close watch over the metrics such as evaluating regularly the trends and shifts. It is effectively required for businesses that want to stay competitive.

One such maverick in the field of Social Media Marketing is Red Lemon . The Agency invent ideas, strategize them, implement it on right time & situation and rest to deliver end result that speaks of its experienced team’s vigorous effort. These professionals are masters of the entire gamut of social media marketing such as Facebook marketing, Email-marketing, Referral marketing, Content marketing and Native advertising.

Monday, May 2, 2016


                Axis Bank partners with Apollo Munich 
to offer Bespoke health insurance solutions to its customers
  • Bank’s exclusive Bancassurance partner for health insurance solutions
  • Unique support and service mechanism for the Bank’s customers
  • Paperless processes to ensure minimum TAT for policy issuance and service            
Commenting on the partnership, Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank said, “Over the past couple of years, we have observed the exponential rise in the cost of healthcare and the need for customized and affordable health insurance solutions. With the objective of ensuring the health and wellbeing of our customers, we are delighted to announce our exclusive Bancassurance partnership for health insurance with Apollo Munich, which will help us further expand our existing bouquet of offerings and put forth a compelling proposition.” 

Apollo Munich Health Insurance Company, along with the Bank will design and offer customized health insurance products to the Bank’s customers, as per their requirements. Policy issuance and service will be driven by paperless online processes, ensuring minimum turnaround time. A brief of the unique benefits for customer are :-

  • Automatically restoring the basic sum insured in case the policyholder exhausts his/her sum insured in a policy year.
  • Wide range of sum insured options ranging from Rs 3 lacs to 50 lacs.
  • A health insurance plan with no sub-limits, no copays or room rent limits.
  • High Pre and Post hospitalization cover of 60 and 180 days respectively.
  • Coverage for all “Daycare Procedures”.
  • Health checkup benefits.
  • Extensive network of hospitals.
  • In-house claim settlement.
Speaking about the tie up with Axis Bank, Antony Jacob, CEO, Apollo Munich Health Insurance said, “We are excited to partner with Axis Bank and offer its customers uncomplicated and innovative health insurance solutions. Through bancassurance, health insurance penetration is expected to grow rapidly as there are more than one lakh bank branches in the country, with a majority located in rural and semi urban areas. We at Apollo Munich believe in the potential banks hold as a distribution channel. They can aid us in strengthening our reach in the tier two and three cities overnight.”

He further added “Going forward this partnership will develop more innovative solutions to meet specific needs of different customer segments of the bank. In addition, Axis Bank customers will have access to expert health services that promote healthy living.”

About Axis Bank
Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses. With its 2,805 domestic branches (including extension counters) and 12,631 ATMs across the country, as on 31st December 2015, the network of Axis Bank spreads across 1,796 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in UK, Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi. The Bank’s website offers comprehensive details about its products and services.

About Apollo Munich Health Insurance Company
Apollo Munich offers innovative and award-winning health, personal accident and travel insurance plans, with state-of-the art infrastructure and uncomplicated services, delivered by engaged employees. It is a joint venture between the Apollo Hospitals Group, Asia’s largest healthcare group, and Munich Health, which offers global health insurance and reinsurance excellence. Website:

For Further details, please contact:

Axis Bank
Apollo Munich        
Suresh Warrier | Anand Mugad | Sherin Antony 
+91 22 2425 5601 | +91 22 2425 5614 | +91 22 2425 5611
Komal Kakkar    
Corporate Communication
+91- 9810609567

Ketchum Sampark

Faizan Aboli       | Shruti Muddup
+91 9819110224| +91 9820651056

PR Pundit

Vasudha +91-9820347118
Manisha +91-9560966115