Neo Imaginations

                                                                                    Source: http://www.storyofasuicide.com/ Book                 : The Story of a Suicide Author              : Sriram Ayer Illustrations     : Ghana               The novel is a story of four students -- Hari, Mani, Sam and Charu. It is tense to begin a book with the title “The Story of a Suicide” but the story magically takes you into the freshness of love and student life. The story is fresh, vibrant, eccentric and contemporary . The novel has characters that are symbolic of today’s youth. The situations, the reactions, the issues are all contemporary and...

Children have a world of their own - A world that is pure, innocent and playful ! I enjoy when my son narrates me his own imaginative stories that have no relevance or purpose and yet sound so funny and de-stressing. I love him for that. It shows his innocent world to me where things are beautiful and lovable. According to him a home lizard smacking on an insect is about lizard kissing the baby insect and that perspective sends me into a laughter frenzy. I love to hear similar stuffs from him when i get an opportunity. I question him like a baby and he comes out with his own imaginary answers to which we laugh a plenty. I understand that my baby loves to see me laughing and he makes sure to give me enough reasons all day long. As  parents we need to pamper our children to be more imaginative and creative in thought. We need to check on what kind of inference they draw when they come across day to day situations of life. Stories are the best means of introducing your children...

We learn what we see and we follow it without questions. The routine becomes a universal law, a law that we never even try to test or challenge. We have grown up seeing our mother doing the laundry of the house. A daily chore where she never expected anyone else to help her with and neither did other members of the family felt the need to offer her a helping hand. That became a universal norm.  Traditionally the daily chores have been divided on the basis of physical efforts and strength required to do the job. So those activities that needed more physical strength and endurance came to men and women were tasked to do things that were comparatively less straining. In that perspective, the laundry task seems to be an exception or say a complete misfit. It requires an enormous amount of physical strength and endurance to do laundry yet it fell to women. I as a man find it the toughest task among all the known house chores.  Ariel has taken a commendable initiative by s...

                                                      Image Credit It is needless to emphasize the importance of Social media in creating and surviving a brand. No business can bet the risk of not being active on Social Media channels like Facebook and Twitter. The Social networking sites are like open markets that can be explored and exploited infinitely to bring exponential growth of brands and its customer loyalty.  Social media not only provides a forum to reach the target customers but also facilitates a brand to customize itself according to the changing trends and preference of the customers. It provides a reliable feedback mechanism to brands so as to make them fit to survive the test of time and competition.  Social Media has made brands out of common people, rewritten the fate of extincting brands and has brought epic s...

                                                           Axis Bank partners with Apollo Munich  to offer Bespoke health insurance solutions to its customers Bank’s exclusive Bancassurance partner for health insurance solutions Unique support and service mechanism for the Bank’s customers Paperless processes to ensure minimum TAT for policy issuance and service              Commenting on the partnership, Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank said, “Over the past couple of years, we have observed the exponential rise in the cost of healthcare and the need for customized and affordable health insurance solutions. With the objective of ensuring the health and wellbeing of our customers, we are delighted to announce our exclusive Bancassurance partnership ...

The beautiful world around us is nothing but an outcome of ideas and imaginations by people. Necessity brings opportunities and opportunities bring ideas. Going by the same line 'bookmyshow' (BMS) has come up with an innovative idea of introducing ‘MyCoupons’ - free discount vouchers that can be availed at popular restaurants & cafes that are in close proximity to the cinema you are visiting. The offering is currently available only on www.bookmyshow.com in Mumbai and Pune and users get to choose coupons from a host of restaurants immediately after selecting their seats for a movie. BMS has already partnered with over 100 eateries in these cities including Subway, Café Coffee Day, Baskin-Robbins, Mad Over Donuts, KFC, Pizza Hut etc. to offer such discounts. On introduction of ‘MyCoupons’, Marzdi Kalianiwala, Vice President - Business Intelligence and Marketing, BookMyShow said, “Usually a movie going experience is coupled with a meal either before or aft...

Do you have passion for athletics ? Do you dream of making it big in the world of Sports ?  Nurture your love for the sport you love. GAIL India Ltd in collaboration with National Yuva Cooperative Society (NYCS) will make sure you get all the required facilities and world class training to represent your country at the highest level. Yes ! The Olympics.  We have been repeatedly reminded about having ample talented athletes but poor resources to channelize them into winning Gold medals. The lack of facilities and training equipment has shunned the aspirations of many athletes. The story is long and agonizing. GAIL Indian Speed Star is an initiative program that has taken good cognizance of these problems and come out with a philanthropic idea of promoting Indian Athletics. GAIL (India) Limited has embarked on a grassroots athletics program GAIL-Indian Speedstar which is aimed at unearthing young talent across the length and breadth of India. GAIL (India) ...

All our life we struggle hard to build impressions on people around us. Sometimes even a right course of action can fetch you a wrong bite of impression. It may mean something you never meant actually.  Impressions are mostly perception based and hence more complex to deal with and still we do not think twice before sacrificing so much on something that is so  short lived and so volatile -- ''Impression''.  Is it our false appetite for glorification by others ?  Or our dark needs are at stake ? Nevertheless we are addicted to creating impressions. We fake ourselves for liking something we actually don't like. We fake ourselves for committing something to we don't stand by. The soul reeks within and we tire more than the efforts, the labour we made and all just in an attempt to make an impression.  But it is a fast world, everything refreshes itself. Your scores reset to a periodic zero every time the sun makes it way from the far east. And once...

We Indians have an incessant inevitable relationship with Railways. Our happiness and sorrows both pass through the labyrinth of the railway tracks. I have faced my most emotional moments standing on the platform of railway stations across the length and breadth of our country. It was just day before yesterday when a friend of mine shared a picture on his facebook wall in which two Indian soldiers where  travelling by sleeping next to the toilets in absence of reserved berths. The gentleman TTE of the coach obliged to people who paid him hot in return for the adjustment of available vacant berths and those two soldiers did not fit into his criteria of business.  So they were destined to acquire the floor space with two attached toilets and two doors on either side. Yes ! I mean the place near the toilets.  The post abused the  Railways for not respecting and helping enough the men who not only sacrifice their lives on the borders but also surprise the people of ...

Morning is undoubtedly the best part of the day. Your morning often has a clue about how the whole day would last for you. It is extremely important how you manage your morning so that it gives you the temperament and aura to turn it into a gold morning. For me an ideal morning starts a little before the sunrise takes place. A late wake up often results in a a hurried day that kills a lot of magic the day has to offer. I plan to get up early and the first thing I do is brush my teeth so that I become fit to drink plenty of water with honey and lime juice. After completing my routines I take a relaxed bath and offer morning prayers. I usually take banana and a handful of dry fruits such as almonds,walnut and resin along with a glass of milk. The morning fresh air then tempts me to step out and jog with the beauty of the nature that morning has to offer. The early mornings are divine in itself. Calm and peaceful. Pure and cool. Dim yet bright and optimistic. It is more like a na...