BookMyShow introduces MyCoupons
The beautiful world around us is nothing but an outcome of ideas and imaginations by people. Necessity brings opportunities and opportunities bring ideas. Going by the same line 'bookmyshow' (BMS) has come up with an innovative idea of introducing ‘MyCoupons’ - free discount vouchers that can be availed at popular restaurants & cafes that are in close proximity to the cinema you are visiting. The offering is currently available only on www.bookmyshow.com in Mumbai and Pune and users get to choose coupons from a host of restaurants immediately after selecting their seats for a movie. BMS has already partnered with over 100 eateries in these cities including Subway, Café Coffee Day, Baskin-Robbins, Mad Over Donuts, KFC, Pizza Hut etc. to offer such discounts. On introduction of ‘MyCoupons’, Marzdi Kalianiwala, Vice President - Business Intelligence and Marketing, BookMyShow said, “Usually a movie going experience is coupled with a meal either before or aft...