Neo Imaginations

We learn what we see and we follow it without questions. The routine becomes a universal law, a law that we never even try to test or challenge. We have grown up seeing our mother doing the laundry of the house. A daily chore where she never expected anyone else to help her with and neither did other members of the family felt the need to offer her a helping hand. That became a universal norm.  Traditionally the daily chores have been divided on the basis of physical efforts and strength required to do the job. So those activities that needed more physical strength and endurance came to men and women were tasked to do things that were comparatively less straining. In that perspective, the laundry task seems to be an exception or say a complete misfit. It requires an enormous amount of physical strength and endurance to do laundry yet it fell to women. I as a man find it the toughest task among all the known house chores.  Ariel has taken a commendable initiative by s...

                                                      Image Credit It is needless to emphasize the importance of Social media in creating and surviving a brand. No business can bet the risk of not being active on Social Media channels like Facebook and Twitter. The Social networking sites are like open markets that can be explored and exploited infinitely to bring exponential growth of brands and its customer loyalty.  Social media not only provides a forum to reach the target customers but also facilitates a brand to customize itself according to the changing trends and preference of the customers. It provides a reliable feedback mechanism to brands so as to make them fit to survive the test of time and competition.  Social Media has made brands out of common people, rewritten the fate of extincting brands and has brought epic s...

                                                           Axis Bank partners with Apollo Munich  to offer Bespoke health insurance solutions to its customers Bank’s exclusive Bancassurance partner for health insurance solutions Unique support and service mechanism for the Bank’s customers Paperless processes to ensure minimum TAT for policy issuance and service              Commenting on the partnership, Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank said, “Over the past couple of years, we have observed the exponential rise in the cost of healthcare and the need for customized and affordable health insurance solutions. With the objective of ensuring the health and wellbeing of our customers, we are delighted to announce our exclusive Bancassurance partnership ...