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Tickle your child's Imagination- #colgatemagicalstories

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Children have a world of their own - A world that is pure, innocent and playful ! I enjoy when my son narrates me his own imaginative stories that have no relevance or purpose and yet sound so funny and de-stressing. I love him for that. It shows his innocent world to me where things are beautiful and lovable. According to him a home lizard smacking on an insect is about lizard kissing the baby insect and that perspective sends me into a laughter frenzy. I love to hear similar stuffs from him when i get an opportunity. I question him like a baby and he comes out with his own imaginary answers to which we laugh a plenty. I understand that my baby loves to see me laughing and he makes sure to give me enough reasons all day long. As  parents we need to pamper our children to be more imaginative and creative in thought. We need to check on what kind of inference they draw when they come across day to day situations of life. Stories are the best means of introducing your children...

Laundry Goes Odd Even- An initiative by Ariel

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We learn what we see and we follow it without questions. The routine becomes a universal law, a law that we never even try to test or challenge. We have grown up seeing our mother doing the laundry of the house. A daily chore where she never expected anyone else to help her with and neither did other members of the family felt the need to offer her a helping hand. That became a universal norm.  Traditionally the daily chores have been divided on the basis of physical efforts and strength required to do the job. So those activities that needed more physical strength and endurance came to men and women were tasked to do things that were comparatively less straining. In that perspective, the laundry task seems to be an exception or say a complete misfit. It requires an enormous amount of physical strength and endurance to do laundry yet it fell to women. I as a man find it the toughest task among all the known house chores.  Ariel has taken a commendable initiative by s...

Why Brands need Social Media Presence ?

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                                                      Image Credit It is needless to emphasize the importance of Social media in creating and surviving a brand. No business can bet the risk of not being active on Social Media channels like Facebook and Twitter. The Social networking sites are like open markets that can be explored and exploited infinitely to bring exponential growth of brands and its customer loyalty.  Social media not only provides a forum to reach the target customers but also facilitates a brand to customize itself according to the changing trends and preference of the customers. It provides a reliable feedback mechanism to brands so as to make them fit to survive the test of time and competition.  Social Media has made brands out of common people, rewritten the fate of extincting brands and has brought epic s...