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Podcast - Bus Kahani Hai

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T his post is dedicated to introducing my Podcast - Bus Kahani Hai . I have made this podcast with an intention to connect to people through my voice. This is not only a means of sharing my views and stories with the world but is also a medium to talk to myself.   A podcast is a good medium to connect with people as it does not demand the attention of your eyes; all it wants from you is to lend your ears. Often when you are commuting on a bus or in a metro, listening to a podcast can be a great idea: All you need is an earphone and bingo! My Podcast - Bus Kahani Hai has a Trailer as an introduction and episodes that are published from time to time. All the episodes so far have been archived below with dedicated links for one-click listening. Also, it is my humble request to leave your valuable feedback and comments on this post or on my  Instagram page   https://www.instagram.com/neoimaginations/     Twitter handle  Bus Kahani Hai              Latest Episodes Episode 4 : Khidki Ke Baa
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Why Brands need Social Media Presence ?

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                                                      Image Credit It is needless to emphasize the importance of Social media in creating and surviving a brand. No business can bet the risk of not being active on Social Media channels like Facebook and Twitter. The Social networking sites are like open markets that can be explored and exploited infinitely to bring exponential growth of brands and its customer loyalty.  Social media not only provides a forum to reach the target customers but also facilitates a brand to customize itself according to the changing trends and preference of the customers. It provides a reliable feedback mechanism to brands so as to make them fit to survive the test of time and competition.  Social Media has made brands out of common people, rewritten the fate of extincting brands and has brought epic success to business world wide.  Why one needs Social Media Marketing Strategies ??? Social media has become one of the most important tool
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CUSTOMIZED HEALTH INSURANCE SOLUTIONS

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                                                           Axis Bank partners with Apollo Munich  to offer Bespoke health insurance solutions to its customers Bank’s exclusive Bancassurance partner for health insurance solutions Unique support and service mechanism for the Bank’s customers Paperless processes to ensure minimum TAT for policy issuance and service              Commenting on the partnership, Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank said, “Over the past couple of years, we have observed the exponential rise in the cost of healthcare and the need for customized and affordable health insurance solutions. With the objective of ensuring the health and wellbeing of our customers, we are delighted to announce our exclusive Bancassurance partnership for health insurance with Apollo Munich, which will help us further expand our existing bouquet of offerings and put forth a compelling proposition.”  Apollo Munich Health Insurance Com
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BookMyShow introduces MyCoupons

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The beautiful world around us is nothing but an outcome of ideas and imaginations by people. Necessity brings opportunities and opportunities bring ideas. Going by the same line 'bookmyshow' (BMS) has come up with an innovative idea of introducing ‘MyCoupons’ - free discount vouchers that can be availed at popular restaurants & cafes that are in close proximity to the cinema you are visiting. The offering is currently available only on www.bookmyshow.com in Mumbai and Pune and users get to choose coupons from a host of restaurants immediately after selecting their seats for a movie. BMS has already partnered with over 100 eateries in these cities including Subway, Café Coffee Day, Baskin-Robbins, Mad Over Donuts, KFC, Pizza Hut etc. to offer such discounts. On introduction of ‘MyCoupons’, Marzdi Kalianiwala, Vice President - Business Intelligence and Marketing, BookMyShow said, “Usually a movie going experience is coupled with a meal either before or aft
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